About VSQ Group
You know the drill. Your team spends hours every day copying data from one system to another. Your website generates no leads. Your CRM is a digital junk drawer. And the agency you hired? They delivered a nice report that's now collecting dust.
Your business can do more. You know it. But you're not sure where to start.
That's exactly why VSQ Group exists. We help businesses get their processes, systems and marketing in order. Concrete. Measurable. No jargon. We look at where you're losing time, leaving revenue on the table or doing double work. And we fix it.
The difference? We do everything under one roof. Consultancy, software, websites, marketing and automation. Not five separate agencies working past each other. One team that understands the problem and solves it from A to Z. We don't stop when it works. Not when the contract ends.
Two entrepreneurs. No agency.
We're not an agency with a sales department and juniors doing the work. No AI cowboys promising solutions with three prompts. We are two entrepreneurs who built businesses ourselves, got our hands dirty and know what it means when something doesn't work. That makes the difference.
Floris Verschuuren
Co-founder
Floris built his experience in environments where complexity is high and structure is lacking. Organisations where processes stall, systems don't connect and growth outpaces what the organisation can handle. That's exactly where his strength lies: bringing order, building structure and making things work again.
From start-ups and scale-ups to professional organisations and multinationals, he worked on financial management, forecasting, process design and digital transformation. Across sectors including industrial engineering, food & beverage, automotive and financial services, including banks and insurers. Not from the sidelines, but in the middle of operations. From setting up process architectures and implementing ERP systems to improving supply chains and creating insight into figures and performance.
What defines him is that strategy and execution are never separate. Many organisations have plenty of plans but get stuck translating them into practice. That gap between thinking and doing is exactly what he focuses on: analyse, design, build, implement and anchor.
At the same time, one principle always comes first: organisations only change when people are part of the story. Structure, systems and processes are important, but without engagement and connection, change remains superficial. That's why teams are actively involved at every step, so that improvements are not only conceived but also understood, supported and sustainably applied.
At VSQ Group, Floris translates complex challenges into concrete solutions with measurable results. He ensures projects are not only well designed, but actually realised, making organisations structurally better.
Pragmatic, analytical and hands-on. First understand, then build, and make sure it works.
Lennart Dorsman
Co-founder
Lennart has been an entrepreneur since he was eighteen. He's built webshops, run a wholesale business, implemented AI systems and connected more software than he can count. Not as an external consultant who leaves after three months, but as an owner who had to live with the consequences of his choices every day. That difference shows in everything he does.
What defines Lennart is his willingness to fully immerse himself. He spent a year and a half training as a barber purely to understand his clients from the inside out. The same pattern repeated with AI: he specialised early, not because he had to but because he felt it would change everything. Soon he was the one guiding teams, boards and clients through what AI could concretely mean for their growth. Not as hype, but as a tool.
With over 20 years of experience in digital marketing, he hasn't just made businesses more efficient but actually successful online. From SEO and ad campaigns to complete digital strategies that generate clients. He also knows what it feels like when an agency delivers something that doesn't work, when software doesn't do what the salesperson promised, or when a team spends hours on manual work that should have been automated long ago. That frustration is the reason he founded VSQ Group.
At VSQ Group, Lennart is the one who dives into your systems, finds the real problem and builds the technical solution. From custom software and system integrations to AI automation and digital platforms. He bridges the gap between technology and business. He can explain what something means without it becoming technical or vague. And he's only satisfied when it actually works in your daily operations. Not just in a demo.
Our approach
Every project goes through four phases. The fourth, Safeguard, is where most agencies stop and we push forward. Because delivery is not the same as delivering results.
Assess
We start on the work floor. Where does your team lose time? Which systems don't work well together? Where is revenue being left on the table? Together we analyse your processes, systems and bottlenecks. With data, not gut feeling.
Design
Based on what we find, we design the solution. Exactly what's needed, nothing more. Not an over-engineered system you don't understand, but a clear plan that fits your business and grows as you grow.
Build
We build it ourselves. Software, integrations, websites, campaigns or automations. Stable, tested and documented. We only deliver when it works in your daily operations, not just in a test environment.
Safeguard
This is where most agencies stop. For us, it's where it begins. We measure whether it delivers what we promised. Something not working as expected? We fix it. Structurally, not as a one-off.